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Media Text- What is the hypodermic needle?

November 3, 2011

The Hypodermic Needle also known as the Magic Bullet Theory, is a concept whereby the media “injects” ideas and its messages directly into the passive audience. The audience is then immediately affected by the messages sent across and as a result, individuals become susceptible to media communicatition.

 The theory also suggests that mass media can influence a large number of people by injecting them with information that will give off a desired response.

 Graphically, the fluid in the syringe would indicate the message that the media would want to inject directly into system/minds of the public. People are then seen as passive as there is a lot of media material “injected” in them. They then believe and think what they are being told as they have no other source of information.

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